Being on the First Page of Google

Author: Carlos León

Before the Internet’s availability, people consulted countless non-digital sources such as phone books and shared friends’ opinions about hotel and restaurant services.

Today consumers have an Internet connection 24 hours a day, 365 days a year, to search for information from their computer or cell phone. We continually turn to a search engine like Google, which indisputably dominates the world market due to its operability and penetration. 

Any company’s marketing and communication strategy should consider search engine positioning an essential element if we want our potential clients (leads) to find us and buy our product. In other words, every seven out of ten people search on Google from their PC and nine out of ten from a mobile device or tablet.

In 2020, digital commerce grew more than it had evolved in the previous ten years, and today we could reaffirm that “if you are not on the Internet, you do not exist.” Showing up on the first page of Google gives you a huge advantage over your competition. There are millions of daily searches on the Internet, and positioning your business is not easy since Google gives preference to organic traffic.

Recent studies indicate that travelers are increasingly careful when choosing a hotel, restaurant, and adventure, preferring the sources of information closest to their desired destination and making their reservations directly. Likewise, it is the local traveler who feeds most of the current tourist demand.

However, hotels and restaurants face disadvantages to compete against digital marketing tourism companies that have the resources to pay for campaigns.

For the “keywords” accommodation, restaurants, and bienes raices, (Costa Ballena  place) our website Ballena Tales is positioned on the first page of Google, thanks to the interest of the user, to a laborious work of digital marketing dating back several years, leading to a continually growing audience organically and validly on social networks. Above all, this is due to the richness, relevance, and usefulness of the content offered in each edition of our virtual magazine and incorporated into the web blog.

Suppose you have a restaurant or hotel in Costa Ballena. In that case, it is advisable to place your business’s brand in the Ballena Tales business listings, thus positioning yourself immediately on the first page of Google. Our prices are more than reasonable. For your restaurant, we offer the advantage to publish your menu online and have the brand diffusion on Instagram, Facebook, Twitter, and through our mass emails.

The sponsored articles in Ballena Tales Magazine are great to tell more in detail about the benefits of your product. Turning this great foundation into sales is up to you. You must scrupulously review your website and the architecture of your social networks so that you can achieve engagement once you have a potential client.

Check with your webmaster. Pointing Market offers you professional support. We are your neighbors in Costa Ballena; consult our offers without obligation. It will be a pleasure to serve you.