
A successful local media
Author: Carlos León
Marketing management is increasingly complex and technological, imposing innovative and creative strategies. At Ballena Tales, we enjoy talking to our advertisers, writters, and readers to hear their comments. It's nice to hear that magazines disappear from the distribution posts with every new print release.
A digital edition is published bimonthly, prepared with the professional input of a dedicated team of communicators, designers, webmasters, and experts in digital marketing.
The printed magazine is a local advertising medium focused exclusively on the South Pacific of Costa Rica and reached more than 5,340 readers. Online editions got the whole world, showing more than 70,000 globally accumulated views. Our target audience is potential national and foreign visitors, people who live in our destination, even passing through, and investors.
According to Google Analytics regarding our online audience, 68% are between the ages of 25 and 54, with the age group 25 to 34 standing out with 55% of the total. Women represent 60.6% of the total. And the English language is the one that predominates.
Among the market positions (in Market segments) are travel, food, adventure, travel tips to Costa Rica, real estate, vehicles, transportation, and professional services.
"We like to innovate" is our motto. To achieve results, we improve the beauty of the graphic design and content of the magazine in each edition. We also strengthen our robust web platform that accompanies and multiplies the presence of advertisers' brands.
One innovation was to incorporate a web link in the online magazine ads. In this edition, we innovate by presenting individual maps for Dominical, Uvita, and Ojochal. Please send us your observations and comments.

In the network of networks, we have achieved a prominent position in the South Pacific of Costa Rica, even above tourism companies nationwide.
Previous Alexa indicators positioned us globally in position 515,923, and being the 763 websites among hundreds of thousands of sites in Costa Rica, that was a reason for real pride. This also provides excellent quality backlinks to the websites of the companies that advertise
We are a green, positive, enjoyable, focused (our audience is the South Pacific of Costa Rica), and comprehensive media.
Select brands are present at Ballena Tales. CONTACT US, and we will gladly make an advertising proposal tailored to your needs!
What to do, Where to eat and Where to stay…
South Pacific Costa Rica Beaches
Looking for business directories, maps or other printouts? We’ve got that too!
Dare to Discover and Enjoy…
Check out…
Need help planning your next trip to Costa Rica? We look forward to help you!
Email: carlos@ballenatales.com
Phone: +(506) 8946 7134 or +(506) 8914 1568
Skype: ballenatalestravel
Free Costa Rica Magazine #101
Ballena Tales is an essential free digital magazine and travel guide in Costa Rica, valid for travelers, residents,
Restoring Nature with GrandiOSA
Grandiosa Costa Rica has a clear goal: to plant 4.000 trees per year. In the Osa region, such reforestation efforts occur regularly, with an average of about 100 trees planted per event
Ancestral Beauty More Than a Store, A Living Community
Located in the heart of Uvita, Ancestral is not just a boutique. A place for the community – something invisible begins to awaken.
Neuroplasticity and Migration
Neuroplasticity and Migration: The Science Behind Your Brain’s Remarkable Adaptation By Dra. Nikole Solano Vargas A Medical Perspective on What Really Happens When You Move to a New Country Have you ever stood in line […]
Biostimulators and exosomes: new strategies for skin rejuvenation
Biostimulators are injectable agents that stimulate the production of collagen and elastin, essential proteins responsible for skin structural integrity.
From gardening in Austria to gardening in paradise
From gardening in Austria to gardening in paradise Author: Elisabeth Frankel EDITORS’ NOTE: Dear readers, We are proud to include this wonderful article in this edition. Ms. Frankel contacted us to say that she had […]
Mercado Bahia Ballena: Discover Costa Rica´s Diversity
Mercado Bahia Ballena: Discover Costa Rica´s Diversity Author: Evi Heine Every Wednesday and Saturday from 8 a.m. to 1 p.m., a vibrant market takes place at El Mercado de Bahía Ballena in Uvita, offering […]
Uvita: a hidden gem
Uvita Uvita, a captivating coastal town on Costa Rica’s pristine Pacific shores, invites you to a perfect fusion of nature, adventure, and serenity. With its lush rainforests and stunning beaches, Uvita is a hidden gem […]
Kamel and the Kuni Gallery: Planting Roots Through
Discover Kuni Gallery, where Boruca artist Kamel González Rojas brings Costa Rica’s indigenous heritage to life through art.
Dominical a coastal paradise
DOMINICAL Dominical, a quiet town on Costa Rica’s Pacific coast, is the ideal destination for those seeking a perfect blend of surf, sun, and serenity. Nestled between the lush rainforests of Marino Ballena National Park […]
Weekly Pause Ancestral Beauty
I am sitting in the Ancestral Beauty Boutique on a coarsely woven carpet, surrounded by scattered pens, paper, and small wreaths of leaves and flowers.


