One Picture Shows more than 1000 Words

AUTHOR: Denisse Cattano

Have you ever wondered why social networks like Instagram and TikTok have millions of users and keep growing every day? And what can you do in your company to face the increasing competition in the market? There is an answer to all of these questions:

The world revolves around “what you can see”! Nowadays the visual is more important than ever, because modern technologies allow us to see more and more, we see all kinds of content, we consume by seeing, and by seeing we do business. Old media like radio and books are left behind. Nowadays we have replaced them with television, Netflix series, and social networks in general. Again, the common denominator is the image we prefer to the words.

From my experience working with rental accommodation, I know that people don’t read an Airbnb’s description to make up their minds. You look at the photos. You look at them to make sure that the apartment is beautiful, that it has a good view, it is well maintained and that everything is there that is needed.

A picture is worth a thousand words!

They only use the visual information conveyed through the images. If the power of a good picture is so crucial, why do so few entrepreneurs fall back on high-quality pictures from a professional photographer? Here are some possible reasons:

First: the cost. It is an investment that initially causes costs and does not “create immediate added value”, at least we believe that.

Second: the economic turmoil and recession in which we find ourselves mean that spending is being put on the back burner.

Third: There are supposedly cheaper alternatives: Smartphones! They are easy to use and take good photos, however, they do not even come close to the photo quality of modern camera technology. They say that “he who does not risk, does not win” and perhaps this is the point I want to highlight.

But back to the customer: Today more than ever, users can choose from hundreds of options for everything to do with food, fashion, traveling, going out, etc. Everything a consumer heart desires is available in abundance. Today, with one click, we can choose between a product that was produced locally and one that was produced thousands of kilometers away.

At this point I would like to ask you: Are you aware of the possibilities of your target market? Are you visible in the sales channels? And if so, do you show what is necessary and what is appropriate for your product or service? If your answer is no, I encourage you to take the risk of investing in what people are consuming - what is visible and noticeable - so that you don’t get left behind and be ousted by competition.

If you have a great product that people love to consume and keep coming back to, then dare to reach more people with it. With high quality images, you can get the attention you deserve. All you have to do is give the clientele the opportunity to fall in love with who you are.

Believe in yourself and what you are offering. The best way to keep a business is to adapt to change.
Here we go!